The Chinese branch of fast-food chain McDonald's has launched a collection of non-exchangeable tokens (NFTs) to mark its 31st anniversary.
McDonald's will distribute 188 NFT Big Mac Rubik's Cube on the Conflux blockchain to employees and customers of the establishment.
The token design is inspired by the look of the company's new office, built especially for the anniversary of the launch.
Chinese McDonald's is majority-owned by China's state-owned investment company CITIC Group. The branch released the NFT amid another crackdown by China on the crypto industry.
In September 2021, fast food chain Burger King launched an NFT campaign, Keep It Real Meals, featuring music artists Nelly, Anitta and LILHUDDY.
In the same month, McDonald's, Pizza Hut and Starbucks in El Salvador began accepting bitcoin as payment after the first cryptocurrency legalisation law came into effect.
As a reminder, McDonald's China participated in testing the digital yuan in April 2020.