China’s McDonald’s launches NFT collection

October 27, 2021

China's McDonald's launches NFT collection

The Chinese branch of fast-food chain McDonald's has launched a collection of non-exchangeable tokens (NFTs) to mark its 31st anniversary.

.@McDonalds launches #bigmac Rubik’s cube #NFT collectible on #CONFLUX in ultimate example of east meets west. #nftcollector

McDonald's will distribute 188 NFT Big Mac Rubik's Cube on the Conflux blockchain to employees and customers of the establishment.

The token design is inspired by the look of the company's new office, built especially for the anniversary of the launch.

Chinese McDonald's is majority-owned by China's state-owned investment company CITIC Group. The branch released the NFT amid another crackdown by China on the crypto industry.

In September 2021, fast food chain Burger King launched an NFT campaign, Keep It Real Meals, featuring music artists Nelly, Anitta and LILHUDDY.

In the same month, McDonald's, Pizza Hut and Starbucks in El Salvador began accepting bitcoin as payment after the first cryptocurrency legalisation law came into effect.

As a reminder, McDonald's China participated in testing the digital yuan in April 2020.

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About the author

Hi there, my name is Zalman Weinberg. I'm enthusiast with over 7 years of experience in cryptocurrencies and blockchain. Professional Trader providing Blockchain solutions to Startups and Enterprises. Expert in all cryptocurrency exchange APIs (BitMEX, Bittrex, Binance, Bitfinex, Kraken, Poloniex, Gdax etc.). I have also worked with multiple Forex broker APIs.

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